Graphic designers develop individualistic and recognizable
identities for products, services and organizations. They
attempt to transmit specific messages by means of visual
material. These messages are aimed at projecting a certain image
of an organisation, transmitting information or promoting a
service or product. Graphic designers are also involved in the
production of advertisements as well a the design of for example
calendars, labels, letterheads and trademarks.
The design of a corporate identity of an organization is one
of the many interesting facets of the work. Graphic designers
continually have to adapt and modernize ideas in order to keep
up with trends.
Graphic designers must be multi-skilled in many technical
disciplines, of which a strong drawing ability is probably the
most important. They must be able to come up with and implement
new ideas, be able to manage time responsibly and be able to
A graphic designer in the South African Police Service
promotes and supports the corporate image of the Service by
developing, designing and layout of concepts. This is done by
means of various marketing and image building projects such as
advertisements, brochures, pamphlets, logos, stationary design,
posters, training manuals and various other publications for
different divisions in the Service.
Liaison with reproduction, printing and manufacturing
companies to determine cost implications for products is also
part of the work of the graphic designer.
What are the minimum requirements to
become a Graphic Designer?
A degree or a National Diploma in Graphic Design is one of
the requirements to work as a graphic designer in the South
African Police Service. Other requirements include the ability
to work in CorelDraw, Adobe Photoscope. Quark Xpress and
Macromedia Freehand. A good portfolio depicting the graphic
designer’s ability to keep up with design and advertising trends
is also a requirement.
One can undergo relevant courses to graphic designing such as
CorelDraw or Macromedia Freehand.
Where can you be stationed?
Graphic designers are stationed at Corporate Image that is
part of Communication and Liaison Services in the South African
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